"Apple and Google’s tough new location privacy controls are working"

Since the launch of iOS 13 last fall, the amount of background location data that marketers collect has dropped by 68% according to Location Sciences, a firm that helps marketers analyze location data.

Awesome!

Apple and Google's tough new location privacy controls are working

When you give consumers more control over companies monitoring their location, they’ll use it. And that creates new challenges for advertisers.