I love that the new Apple TV intro—now without the "+" that was so emphasized in the previous one—was done with real glass and lighting. Here's a short behind-the-scenes of how they did it.
Apple TV | Behind-The-Scenes | Mnemonic
This is "Apple TV | Behind-The-Scenes | Mnemonic" by TBWA Media Arts Lab on Vimeo, the home for high quality videos and the people who love them.