Andrew Webster, writing at The Verge:
Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality over quantity. It has far fewer shows and movies than the likes of Netflix or Disney Plus, but generally speaking, the projects it does put out are quite good. It’s a strategy that has brought comparisons to the HBO of old, and 2026 has featured a particularly strong mix of new hits and returning favorites. It took a few years, but Apple TV seems to be finally hitting its stride.
Quite the opposite of the Netflix story lately, Apple TV is hitting its stride. This narrative seems as strong as the negative one regarding Netflix, and I’ve been seeing it more and more. (I did start Widow’s Bay, now halfway through. It started pretty slowly, but it’s cooking with gas.)
Apple TV is hitting its stride
Slow and steady.