Buy that iPhone Now

It’s interesting that the just-introduced Apple price increases don’t include iPhones. I suspect that means that price increases for iPhone will be introduced with the new models in the fall.

I normally recommend that people who find themselves considering a new iPhone in the second half of Apple’s yearly upgrade cycle wait for the inevitable new model. This time, I think that many people would probably be better served by getting an iPhone 17 model now, at the current prices instead. I’d double down on that advice if considering a Pro-level model.

Judging by the current product prices, the higher-end models will bear a relatively higher boost in price than the entry level models. The iPhone 17 Pro models are fantastic phones, and I’d bet that the incremental benefits of the new ones at likely significantly higher prices won’t be worth the difference. The headline feature in the new iOS, Siri AI, will work just fine on 17s.

If the rumored folding iPhone debuts, that’s a different thing altogether, of course, and boy, I bet that’s going to cost a pretty penny.