Charles Pulliam-Moore, writing at The Verge:
What Netflix needs to really turn this ship around is to focus on producing the kind of programming that gets people locked in, and then actually sticking with it once shows manage to build dedicated audiences. This will take time, patience, and money on the company’s part, which isn’t exactly the kind of strategy that gets stockholders salivating. But it’s really the only way that Netflix can hope to climb its way out of this hole and keep other platforms from eating its lunch.
I found myself reading this article nodding my head, and ended with a resounding “duh!” I mean, they’ve basically admitted to enshittifying the platform with ads, games, live TV, bundles, video podcasts, YouTube videos, etc., while deliberately investing less in their shows.
Of course viewers are giving up on Netflix shows
Pivoting to short form video isn’t going to fix things.