Threads has grown to 150 million daily active users. Mark Zuckerberg shared the latest milestone for the company's text-based app during Meta's third-quarter earnings call.
...
As Threads has grown, Meta also confirmed that ads are ramping up on the platform. During the call with analysts, Meta CFO Susan Li said that "ads are now running globally" in the Threads feed. The company had previously brought ads to Threads users in 30 countries following a small test earlier this year. This week, the company also announced that it would expand the type of ad formats on Threads, including video ads. "We're following our typical monetization playbook of optimizing the ads formats and performance," Li said.
Of course they are! Yet again, make something good, get the users, then extract.
Threads reaches 150 million daily users and is ramping up ads
Threads has grown to 150 million daily active users and is ramping up ads on the text-based platform.