"Top Photography and Videography Rentals for 2025"

Lensrentals:

Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and where we can expect things to go in the years to come. If you’re a regular reader of the blog, you’ve seen these in previous years, so we don’t need any further introduction. Here are the top rentals in the photography and videography industry for 2025.

I'm a bit surprised that the lens rental list is dominated by 24-70-ish and 70-200-ish zooms. I expected that most people do what I do, which is to acquire those commonly useful lenses and rent the more exotic lenses that see more occasional use. I suppose if one were to rent an entire setup for a job, which does seem like a pretty obvious usage for a rental service, you'd rent those staple lenses.

I was also a bit surprised to see such a lack of Nikon on the list. Sony really has taken over their spot, fighting with Canon at the top.

Anyway, as listicles go, I found this one interesting.