I love the Nerds clusters, and it turns out it's not just me---they're a phenomenon. I had no idea!
In 2018, Nerds products brought in $40 million in sales. In the past calendar year, the company said, that number jumped to $800 million, a 20-fold increase in about six years.
Inside the Colorful and Cultish World of Nerds Gummy Clusters (Published 2024)
Sales of Nerds have greatly increased in recent years, the company says. The secret? A multicolored orb.